QUALIFICATIONS and COMPUTER SKILLS
• Over 18 years as a graphic artist, with 4 years in management.
• Proficient with both MAC and PC hardware.
• Fluent in Adobe Creative Suite (Photoshop, InDesign, Illustrator, Flash and Dreamweaver),MS Office, QuarkXpress, HTML and CSS.
• Advanced copy writing and proofreading skills.
• Strong organizational skills with ability to handle multiple tasks timely, accurately and efficiently.
• Ability to work independently or in a team environment.
• Multiple awards in creative design contests.
• Effective leadership and communication skills.
April 2012 - present
Freelance Graphic Artist
• Design magazine covers and layouts, print ads, websites, logos, banners, signage and marketing material.
• Primary clients:
NWA Travel Guide Top Ten - design ads and layout quarterly magazine
Quality Connections (Colorado) - design ads and assist with layout
Shopify Admin - design websites, logos, and other marketing designs for www.beardvet.com and www.benderhorsesport.com
July 2003 – March 2012; Pensacola News Journal, Pensacola, FL
Graphic Manager
• Trained & advised Graphic Designers in newspaper & online related applications.
• Drove revenue growth through creative design or redesign of new products and spec ads (includes print ads, online ads, catalogs, brochures and special sections).
• Designed promotional material to support circulation, advertising, online and content sales efforts (includes sales flyers, rate cards, posters, signage, private party promotions, testimonials, event materials).
• Assisted with other phases of market development including scheduling and tracking all promo ads.
• Produced and organized regular ad updates for filler rotation and its naming convention.
• Wrote trade agreements for community service ads and sponsorship.
• Provided event support and copywriting tied to revenue generation.
• Developed the usage of the brand identity and packaging standards, for both print and online, of the Pensacola News Journal and Gannett. Ensure that everyone in the company adheres to these guidelines.
October 2001-July 2003; Arkansas Democrat Gazette, Bentonville, AR
Graphic Artist
• Responsible for laying out two real estate magazines each month.
• Built ads for each page and cover, sent them to press, and developed film for cover.
• Redesigned new cover for both magazines.
• Built ads for the daily newspaper.
Education
• Currently enrolled online; Web Design Specialist Certification
Pensacola Junior College, Pensacola Florida
• May 2001; Bachelor's Degree in Art, emphasis in Graphic Design
University of Arkansas, Fayetteville
Awards
Who’s Who in America; 2009
Publisher’s Ring Winner; Pensacola News Journal 2008
Award of Excellence; Institutional Advancement Commission 2007
1st place; Florida Press Association 2003, 2004, 2007, 2008
2nd place; Florida Press Association 2003, 2004, 2007, 2008
2nd place; National Inland Press Association 2007
3rd place; National Inland Press Association 2006
Gold Award; FNAME 2003-2004
Portfolio - Available at http://cherylgoldmanportfolio.synthasite.com
contact: clg3404@gmail.com
